4 Marketing Strategies Painting Companies Can Use to Grow

Marketing for painters can be a daunting task. Whether you are the owner of a painting business, a partner in one, or a one-person show, it is important to consider ways to increase your client base. In fact, you may be eager to try any strategy that promises to bring in more customers immediately.

However, choosing the right marketing strategies for your business can be beneficial in the long term. Keeping up a steady stream of new customers can be achieved by marketing your business, but you definitely won’t be able to do this if you just randomly pick marketing strategies and hope for the best!

That said, to help you get started on this endeavor successfully, here are some of the top marketing strategies we want to share with you that many painting companies have found huge success with:

1. Establish an Online Presence

It’s essential for painters to have a strong online presence in today’s digital world. Not only does having an online presence help you reach more potential customers, but it also helps build credibility and trustworthiness. Start by creating a website and optimizing it for search engines. Additionally, you should create social media pages on platforms like Facebook and Instagram and use them to share your work and connect with your customers.

2. Leverage Referrals

Referral marketing can be an effective way to attract new customers. Ask your existing customers to refer your business to their friends, family, and colleagues. You can even offer an incentive for successful referrals, such as a discounted price or a referral code. Another great way to leverage referrals is by writing reviews for other painters in your area. This will help boost your reputation and encourage people to seek out your services. And knowing that word-of-mouth is one of the best ways to spread your brand effectively, this is a strategy you must not ignore.

3. Utilize Email Marketing

Email marketing is one of the most powerful tools for painting businesses. It allows you to stay in contact with current customers and reach out to potential customers. You can use email marketing to share information about upcoming projects, share special offers, and showcase your portfolio. You should also use email automation to send out regular newsletters, coupons, and other special offers to keep customers engaged.

4. Invest in SEO

Search engine optimization (SEO) is key for painters who want to be found online. SEO involves optimizing your website and content for search engines to rank higher in search results. This can include optimizing your website for relevant keywords, creating high-quality content, and building links from other websites. Investing time and resources into SEO can help you reach more potential customers and increase your visibility.


As a painter, having a strong marketing strategy is essential for success. By utilizing these strategies, you can gain more visibility, reach more customers, and grow your business. With some planning and creativity, you can create a successful marketing plan that will help you achieve your goals!

House Painter Digital is an expert that focuses on helping house painting businesses grow and achieve success quickly. If you want house painting marketing help, work with us today.